Adidas Originals

In 1924 Adi och Rudi Dassler founded Gebrüder Dassler Schuhfabrik Herzogenaurach, and already in 1928 they supplied shoes for the german olympic team for the first time. After the Second World War Adi and Rudi went separate ways and Adi created Adidas, while Rude founded what was to become athletic brand Puma. Today Adidas are labeled in two parts - Originals and Performance, and at Shelta we focus on the Originals collection consisting of retro models and styles.