In 1999 Arnaud Delecolle, Rob Cristofaro, Tammy Brainard och Tony Arcabascio opened up their store, or rather office, studio and gallery in New York´s Lower East Side, more exactly Orchard Street. From this address ALIFE has evolved as a premium sneaker brand, creative agency, concept and movment. Today you can find the sought after ALIFE goods behind the store with no windows and often a locked door in Rivington Street LES. A life less ordinary!