WeWood is the baby of an Italian sneakerfreaker who loves watches and two eco-smart entrepreneurs with a crush on the environment, The wooden timepieces are made from mostly scrap-wood and uses state-of-the-art Miyota movements for the guts, resulting in a unique watch that is handsome, earth-friendly, and splash-proof. The first timepiece was designed in Florence, Italy in 2010 and with the widespread craving for eco-friendly products. A few months later, WeWood opened a branch in Los Angeles, CA and teamed up with tree-planting-partner, American Forests. With this happy pact, the goal is to help restore Mother Nature, one watch at a time, by planting a tree for every WeWood watch. In just the first three months, WeWood planted 5,000 trees with American Forests!