Asics Tiger

The first ASICS shoes were introduced in 1949 by Kihachiro Onitsuka in Kobe, Japan. Onitsuka founded the athletic footwear company Onitsuka Co. Ltd. by manufacturing basketball shoes in his living room. In 1977, he chose the name ASICS — an acronym derived from a famous Latin phrase "Anima Sana In Corpore Sano" — which translates to "a sound mind in a sound body."