by Parra

By Parra exists somewhere between the gallery, the skate spot and the street. Built around the visual language of Amsterdam artist Piet Parra, the label turns art into something wearable - bold graphics, strange characters and unexpected colour across relaxed streetwear silhouettes. Playful but never polished, By Parra carries the attitude of independent art culture into fashion, creating pieces that feel as much like artwork as clothing.